Yipit Data

Frequently Asked Questions

• What is the size of the overall North American daily deal market?
• How many daily deal sites do you track?
• How many daily deals are offered every day?
• Who are the leading deal sites?
• What else can Yipit Data provide?

What is the size of the overall North American daily deal market?

In 2011, we estimate the daily deal industry in North America generated nearly $3 billion in gross billings.

How many daily deal sites do you track?

Yipit has historically tracked 841 daily deal sites in North America. Yipit currently tracks more than 350 daily deal sites in North America.

How many daily deals are offered every day?

On average, there are roughly 1,300 daily deals offered every day in North America – this means there are nearly 40,000 daily deals offered every month in North America.

Who are the leading deal sites?

Over the past few months, Groupon and LivingSocial have comprised roughly 75% of the North American daily deal industry.

Other major players in North America include Travelzoo, AmazonLocal, Gilt City, BloomSpot, WagJag, Lifebooker, DealFind, and Google Offers.

What else can Yipit Data provide?

• Current industry size and market share data

• Individual daily deal site performance and trends

• Geographic breakdowns

• Category breakdowns (restaurants, travel, etc.)

Further questions? Contact the Yipit Data team for press inquiries at press@yipit.com.