Serendipity Emporium Coupons and Deals
Scout Notes: Before moving to Nashville, Ken and Julie Lutz, owners of the 12th Ave. South boutique, Serendipity, lived in Maine where they worked as antiques dealers. They fell in love with Nashville the first time they visited their son, Anthony, who had moved here to attend Belmont University. As time went on, they felt even more drawn to the area and had the realization that Nashville was where they needed to be. That very week, the Lutz’s home, which had been on the market for three years, sold. “It was truly serendipitous,” Julie said, as one thing after another seemed to come together perfectly so they could make a home in Nashville. Believing that a new city should hold new adventure, Ken and Julie decided to move away from the antiques business in favor of opening a women’s clothing boutique. When Serendipity opened 2000, it had a definite bohemian vibe and carried a lot of clothing reminiscent of the 1970’s. Over time, however, it has evolved into something entirely different. While there’s still a natural tenor to the store (they shy away from synthetic fabrics in favor of washable silks, linens, and cottons), new clothing lines, like Johnny Was and Darling, have added a certain edge that allows them to appeal to variety of tastes. They also carry an impressive selection of jewelry made of sterling silver and semi-precious stones. To us, what makes Serendipity so unique is that much of the merchandise has a story or purpose behind it, like Raven + Lily, a fair-trade line of jewelry out of Ethiopia that is made from melted bullet casings by HIV-positive women. Or our favorite line of jewelry, Recreating Juliette, which is designed by Julie’s sister and uses parts and pieces of discarded pocket watches, keys, belt buckles, and fur clips to make something entirely new. Store Highlights: Darling Johnny Was Raven + Lily Hours: Monday-Saturday, 10am to 7pm
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